【美国】Taco Bell欲扩大员工教育试点,曾靠此项目提高了34%员工保留率

Taco Bell to expand employee education pilot that upped retention by 34%

Dive Brief:

  • Taco Bell has announced a program to offer educational support to its 210,000 team members nationwide. Provided through Guild Education, the offering came in response to employee demand, the company says; educational support was identified as one of the top three benefits employees requested.

  • Staff can access personalized college advisors, tuition discounts for thousands of classes, and, from day one of employment, discounts for certificates and degree programming. Eighty online, non-profit universities and e-learning providers will offer basics, like high school equivalency and ESL classes, as well as advanced degree programming, like bachelor's and master's degrees.

  • The program, piloted in 2017 with 2,000 employees, resulted in a 34% increase in retention over six months for employees enrolled in the program versus those not enrolled.

Dive Insight:

In an era where retention is more critical than ever, Taco Bell appears to have listened to its employees and responded to their needs; increasing retention by more than one-third is no small accomplishment. The company joins a host of retail and hospitality pushing to upskill and educate staff in an effort to both train and retain. Many offer high school equivalency classes and some even offer career growth training to family members of employees. Guild Education also is a fairly big name in the space, as it is partnered with Chipotle and Lyft, among others.

The accessibility of e-learning has had a significant impact on employers' ability to provide training for employees who don't work in an office. Mobile-ready programs are allowing employers to reach deskless workers, and the more digestible formats are helping the lessons stick.

Employers are responding to the tight talent market's demands and viewing training as a means to attract employees, boost engagement and decrease turnover. They're doing so just in time, too, as younger workers increasingly expect development to be part of their work experience.

简讯:

  • 近日,美国连锁餐饮品牌Taco Bell宣布为旗下的210000名全国工作组成员提供教育服务。公司与美国在线教育平台Guild Education合作了此项目,以满足员工的需求。公司表示,教育支持是员工要求最多的三种福利之一。

  • 通过公司的教育项目,员工能够接受高校教师的私人授课,可以获得许多课程学费的减免,并且在上岗的第一天,员工可以获得证书和学位项目学费的减免。80个非盈利大学和在线教育平台将为员工提供基础课程,类似于高中课程和英语语言课程,还有高级学位项目例如本科学位和硕士学位。

  • 此项目于2017年在2000名员工中展开试点,在6个月之后,在参与项目的员工中,保留率有所提高,比未参加项目的员工的保留率高出34%。

分析:

如今,保留员工对于企业而言十分重要,Taco Bell也了解了企业员工的想法,并且对他们的想法做出回应;增加了超过30%的保留率是一项并不小的成就。公司开展了一系列与零售和服务接待相关的培训,以此提高员工的技能和素质,既达到了训练的目的,也达到了保留员工的目的。公司提供了很多类似高中课程的培训,甚至也为员工的家庭成员提供就业发展指导。Guild Education也是业界有名的在线教育平台,与美国快餐品牌Chipotle和打车应用软件Lyft也有过合作。

线上学习的普及对雇主产生了较大的正面作用,因为它能方便雇主为那些不在办公室工作的员工提供培训。线上移动的培训可以让雇主接触到无电脑工作者,并且员工更容易学好通过线上课程传授的知识。

现在,企业雇主为应对紧俏的人才市场,将培训视作吸引员工,增加员工敬业度和减少员工离职率的方法。这样的举措很合适宜,因为年轻员工越来越期望在工作中获得个人提升。

翻译:俞亦岑

来源:

https://www.hrdive.com/news/taco-bell-to-expand-employee-education-pilot-that-upped-retention-by-34/519361/

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