Gig work becoming 'New
normal,'Kelly Resarch finds
Gig work is becoming the new normal, according to the 2017
Gig Economy Talent Manager Research report released today by Kelly
Services (NASD: KELYA).
Sixty-five percent of talent and hiring managers surveyed
stated the gig economy is rapidly becoming the new normal for how
businesses organize work. And 43% of organizations engaging gig
workers experience at least a 20% labor cost savings; 72% say using
gig workers/free agent talent gives their team/organization a
The report describes gig work as any engagement for which
talent is paid for a discrete task, project or period of time.
Dozens of terms fall under the "gig work" umbrella - from
freelancers and independent consultants, to micropreneurs and
The research included a Workforce Optimization Maturity
Index which provides insight into the maturity level with which
firms currently leverage the gig workforce. Those that use gig
workers less effectively than their peers are called laggards;
those with stronger skills and commensurate benefits are competents
and differentiators. The most-skilled organizations are innovators,
which comprised just 13% of all companies.