Shocking Number
of Employees Don't Know Their
organization's values
Values and branding are growing in importance on HR's
agenda. Candidates are increasingly drawn to originations with
values which align with their own, and recruiters have been known
to place cultural fit over other jobseeker attributes.
That being said, a recent report from Rungway found that
52% of employees in can't recite their organization's vision.
Furthermore, 49% can't recite their organization's
values.
Two in five employees interviewed said they wish they
could participate more in shaping their company's vision. More than
one quarter of workers said they think their business' values
contain superfluous amounts of jargon, with 18% adding that they
simply don't reflect the reality of day-to-day life in the
organization.
"Company visions and values need to represent an
organization's purpose and inspire employees to contribute to that
mission, so it's worrying that so many employees don't know what
these are," added Julie Chakraverty, founder of Rungway.
The most critical of corporate jargon seems to be the
generation now entering into the workforce - with 31% believing
their company goes over the top with unnecessary language. Older
workers are the least likely demographic to be able to recite their
company' values.
"The research also shows more workers want to be more
involved in contributing to vision and values, so companies need to
work harder to engage their people in the process and think
creatively to encourage everyone to find their voice," continued
Chakraverty.
"Boards are really focusing on employer branding, and in
the fight for talent, companies must collaborate with their people
to create compelling narratives that motivate the talent they have
to stay on-side. Unengaged employees will walk away if nothing
changes."
对于招聘人员而言，企业价值观和企业品牌显得日趋重要。候选人越来越关注价值观，尤其是与他们自身相符的价值观。因此相比候选人的其他工作能力，招聘人员会更加关注他们的文化和环境适应能力。
根据Rungway的一份调研报告显示，52%的受访员工不能说出他们企业的愿景。还有，49%的受访员工不能说出企业的价值观。
五分之二的受访员工表示，他们希望有更多的机会参与企业愿景的塑造。有超过四分之一的受访员工表示，企业的价值观标语中，有太多不相关的词汇，其中18%的受访员工表示，这些标语并不能反映公司员工日常的工作情况。
Rungway的创始人Chakraverty表示，公司愿景和价值观标语应当反映出公司的目的，并且激励员工为达到目标而努力。因此，许多员工不清楚自己公司的愿景和价值观，是一件令人担忧的事情。
年轻一代对于企业标语的批评最多，31%的受访人员表示，他们的企业标语有过分夸张的嫌疑，并且有太多不相关的词汇。而老员工则是最没有可能背出公司价值标语的一类人。
Chakraverty补充，研究调查还显示，更多员工希望加入对公司愿景和价值观标语的创作中，因此企业应该使员工更多地参与到工作的过程中，激发他们的思维，鼓励他们表达自己的想法。
他还说，董事会对于雇主品牌的建设很关注。为吸引人才，企业必须和员工一起合作，创造出有吸引力的标语，吸引更多的人才，保持竞争力。如果没有任何改变，那么不够专注的员工将会离开。
翻译：俞亦岑
来源：
https://www.hrmonline.ca/hr-general-news/shocking-number-of-employees-dont-know-their-organizations-values-238513.aspx