Is Google's new HR
producta game changer?
Synchronised systems have gone from being anice-to-have to
a must-have right now, with HR departments rushing to maketheir
systems work together for the benefit of business and for
employees.
Luckily, Google has recently launched a new venture,an
applicant-tracking tool built to work with G Suite applications
like Gmailand Google Calendar.
Hire by Google, is available to companies with 1,000or
fewer employees, and is a tool which they claim will help to
streamlinebusiness recruitment strategies.
In a post announcing Hire's official launch lastmonth,
Google says: 'Hire and G Suite are made to work well together so
recruitingteam members can focus on their top priorities instead of
wasting timecopy-pasting across tools.'
Nate Dame, an SEO Consultant and CEO at Propecta,explains
in Marketing Land how the new venture is stirring up noise in the
HRSaaS (software as a service) industry as it could be the next
competitor.
But how does it work?
Dame writes that it's the first time the internetplatform
has targeted a B2B or business SaaS technology category with its
ownsoftware offering and the ability to monetise on it.
As hiring is transactional and represents a lot ofdata,
Google will also retain their ad customers by providing conversion
datato build more detailed user profiles that can be used to sell
more targetedadvertising and serve more personalised
ads.
同步系统已经从一个很好的工具变成一个必须拥有的工具，人力资源部门急于用系统结合人力工作，为商务和员工福利服务。
幸运的是，谷歌最近推出了一个新计划，一个建立在与G
Suite应用程序（如Gmail和
Google日历）合作的应用程序跟踪工具。
谷歌招聘适用于员工人数为1000人以下的公司，是一种可以帮助简化业务招聘策略的工具。
谷歌在上个月官方发布招聘工具的一篇文章中说："招聘工具和G套件是配合工作的工具，所以招聘团队成员可以专注于他们的首要任务，而不是浪费时间在复制粘贴上。
Propecta的SEO顾问兼首席执行官
Nate Dame在Marketing
Land中解释了该工具是如何在人力资源SaaS（软件服务）行业激发回响，因为它可能是下一个竞争对手。
但它是如何工作的？
Dame写道，这是互联网平台首次针对B2B或商务
SaaS技术类别提供自己的软件产品和货币化的能力。
由于招聘是流程性的，并且使用了大量数据，Google还将通过提供转换数据以构建更详细的用户个人资料来保留广告客户，以便用于销售更有针对性的广告并投放更多个性化广告。
（翻译：毛毓郁）
https://www.hrgrapevine.com/content/article/news-2017-08-14-is-googles-new-hr-product-a-game-changer